What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette says it's satisfied with sales after controversial ad | CNN Business
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette is woke now? When brands try to keep up with the times
Does the Gillette ad mark a turning point in marketing masculinity?
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Move aside, Gillette: four products to rile men who like their masculinity toxic | Life and style | The Guardian
Gillette is woke now? When brands try to keep up with the times
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Meet the "woke" feminist BEHIND that Gillette ad | Ezra Levant - YouTube
Gillette brand takes a hit as '#metoo' ad backfires
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
Agency that Made Gillette's Woke, Anti-Man Ad Filled with Radical Feminists, Anti-Trumpers
Meet the VERY woke women behind Gillette's controversial 'toxic masculinity' ad | Daily Mail Online
Sean Boyle: Why the new Gillette commercial is likely to be nothing more than a flash in the pan – Campaign Brief
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Woke ads: is there such a thing as bad publicity? | The Lighthouse
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion | The Australian
Jeremy's Razors commercial takes on 'woke' Harry's and Gillette - The Cranky Creative Blog
